The addition of IoT to your classic products creates a multitude of new sales opportunities. This workshop will focus on customer benefits that result from the digitalization of products and the benefits that sales can derive from this. Get new ideas for successful IoT sales, which you can put into practice directly after the workshop. The workshop contents are transferable to different technologies, products or user industries.
Under the moderation of a digitisation expert, we will develop the following topics in this online workshop together with sales managers, key account managers, pre-sales experts or people in sales-related roles from product development and service:
- Is IoT a boost for customer satisfaction and sales?
- Can IoT meet growing customer requirements?
- How can the sales department use the digital transformation across departments?
- What new requirements does it create for sales?
The first half of the workshop consists of practical presentations by experienced IoT and methodology experts.
The second half of the workshop consists of interactive work in small groups. Together, the needs of sales-relevant customer roles are worked out. This forms the orientation for IoT-related benefit ideas, which each participant can then transfer to his working environment.
After the workshop, support is also offered so that the findings can be applied directly in the personal environment. Typical participant activities after the workshop are the more coherent addressing of IoT-relevant customer roles, the IoT-enhancement of the colleague environment in one's own company or the promotion of product developments with the help of IoT.
For the successful realisation of the workshop a permanent participation of all participants is necessary!